Harvard Health Blog

Direct-to-consumer drug advertising — beyond what you see on TV

Posted August 31, 2015, 8:00 am Nancy Ferrari, Senior Editor, Harvard Health Publications Twenty years ago, you probably wouldn’t have been able to name any of the numerous prescription medications available to you, let alone think to ask your doctor for a particular one by name. Today, the average (even perfectly healthy) consumer is barraged by hundreds, if not thousands, of “direct-to-consumer” advertisements for prescription drugs. …

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