Harvard Health Blog

White coat syndrome or white coat logo syndrome? The pitfalls of doctor shopping by brand

By: Paul G. Mathew, MD, FAAN, FAHS, Contributor People often get hung up on brand names many times in situations where branding is of little significance. For example, some people are willing to pay double the price for a wool coat that is exactly the same in terms of material, style, and outward appearance just because there is a small designer label on the lining that nobody sees. In some cases, the brand-name…

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